The Quantum Rules seeks out the hidden connections between the rules and paradigms that define our lives on one hand and the fundamental laws of physics on the other. By doing so, it makes those fundamental laws easily accessible and also meaningful to one and all, even for folks who have never taken much interest in science. The book carries a tone of bemused and somewhat Seinfeld-ish humor as it explores everything from laziness to love, from the nuances of human nature to the effects of globalization, all from the perspective of the laws of quantum physics. The analogies are fun and quirky but the science is all real and true, so that some of the most important laws and ideas which define our universe and our existence can be effortlessly absorbed without any dense logic or math.
The book shatters the established belief that the laws of nature operate completely differently than those that govern our lives at an interpersonal and socio-economic level. Often the parallels between the two realms will be shown to be so eerily close, that one might indeed wonder if our consciousness really sets us that much apart from the physical and inanimate universe, beyond the reach of its laws. The book therefore can be read either as being about life that offers a completely different and novel perspective, or as a brand new kind of popular science book where the abstract concepts of quantum physics are framed in terms of life issues that we can all relate to.
Although the book is intended for a broad audience, professional physicists will also find much of interest here in the unusual twists on the familiar laws they work with. This book can bridge that chasm faced by almost all physicists who ever tried and usually failed to engage even their friends and family with those ideas that they are so passionate about in their professional lives.